As I look at how to introduce myself to new folks in this blog setting, I realize that I've never written out and shared the principles that guide my approach. I've actually given them some thought and refined them over the years, and I think they're pretty cool. I hope you do too!
When I started on my eco-writing path in 1992, I felt that too often my eco-passionate peers were (understandably) focused on ringing the alarm bell but didn't realize the feeling they were generating in their readers and listeners. Too often they talked in ways that were frightening, shaming, and blaming, which left people feeling depressed and discouraged, turning away folks who otherwise would want to understand and take action.
I felt that I could offer a different kind of style that was upbeat, inspiring, accurate, collaborative, and most importantly empowering. My premise is that most people aren't apathetic or cold-hearted, that they want to do the right thing, but they often just don't know what to do, and how to integrate actions into their otherwise busy lives. I felt that my natural writing style would be helpful in meeting those needs.
Thus these have become the principles I seek to embody in my writing, speaking, and community action:
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